Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A technical checklist for structured data readiness so your brand captures AI answer engine citations before competitors do.
Instagram’s highlights-first shift changes what brands need from AI video tools. Here’s how Synthesia, Runway, and HeyGen stack up.
Gemini’s visual search is rewriting product discovery — here’s how to structure image metadata so AI retrieval systems actually find your products.
Amazon’s agentic ad tools promise podcast audio in minutes, not weeks. Here’s how they stack up against DAI vendors on ROI and risk.
A centralized identity strategy aligns data, tech, and governance so GEO and paid media stop competing for the same customer signal.
Salesforce, HubSpot, and Zoho all claim AI-readiness, but none natively structure CRM data for generative engine optimization. Here’s the real gap.
AI traffic grew 187% year over year — here’s the technical audit framework to check if your site can actually be discovered and cited by answer engines.
90% of marketers have identity data but can’t operationalize cross-channel attribution. Here’s why the gap persists and how to close it.
A technical audit of Gemini’s Creator Studio for conversational product search, with a brand-side checklist for feed readiness and risk.
Amazon’s agentic ad-generation tools compress creative production from weeks to hours, forcing media buyers to rethink review workflows and approval gates.