Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Zeotap’s Snowflake Marketplace app raises a real question: does identity resolution belong inside your warehouse, or beside it?
Revenue attribution is becoming a governance mandate — here’s how to align CRM, finance and RevOps on shared data definitions before auditors force the issue.
A practical framework CMOs can use to test agentic AI media buying vendor claims before committing budget, headcount, or trust.
Autonomous campaign engines are only as smart as the identity layer feeding them. Here’s how to build one that won’t break under real-time pressure.
HubSpot, Salesforce, and Adobe now bake answer-engine visibility into their platforms. Here’s how their native AEO monitoring actually compares.
A CRM framework for tracking the “influenced but not clicked” segment — the revenue AI answer engines drive without ever passing a referral.
Salesforce’s Informatica integration puts data cataloguing at the center of real-time AI campaigns — here’s what brands must verify before trusting it.
Meta now counts likes, saves and shares as conversions — here’s how to rebuild your marketing mix model before budgets get misallocated.
Zeotap’s native Snowflake app signals a broader shift: identity resolution that happens where the data already lives, not where vendors want it.
Fake follower rates are climbing again — here’s how brands should evaluate AI fraud detection vendors before the next campaign brief goes out.