Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to Detect Narrative Drift in Multi Year Creator Campaigns has become a core capability for brands that rely…
In 2025, advertisers must reach real people without exposing personal data, and that pressure has pushed privacy and measurement into…
Using AI to Design Interactive 3D Product Demos at Scale has moved from a niche experiment to a practical growth…
In 2025, mobile audiences expect ads to feel less like interruptions and more like experiences. A Review of Haptic Ad…
In 2025, brands can no longer treat generative AI as a black box. Using AI to Real Time Audit Share…
Marketing teams enter 2025 with tighter budgets, higher content volume, and more channels to manage. Reviewing Marketing Resource Management Tools…
Using AI to Detect Brand Impersonation and Fraud in Real Time has become essential as criminals exploit social platforms, ads,…
In 2025, businesses depend on server side tracking platforms to recover lost signals from browsers, comply with privacy rules, and…
AI for ad creative evolution has shifted from “faster production” to “smarter iteration,” where models generate, test, and refine variations…
In 2025, marketers, publishers, and product teams face a tough reality: browsers are fragmented across devices, privacy settings, and walled…