Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Entering a new market is never just about customers; it’s about rivals, too. AI for market entry helps leaders predict…
In 2025, global marketing leaders face tighter scrutiny on spend, faster campaign cycles, and more complex approvals across regions. Best…
AI-Powered Visual Search is changing how shoppers find products without typing long queries. In 2025, cameras and screenshots act like…
Predictive analytics extensions for standard CRM systems can transform static customer records into forward-looking guidance for sales, marketing, and service…
Marketers often debate whether better copy comes from creativity or data. In 2025, both win when you use Using AI…
Remote creative work now depends on tools that keep ideas moving, files organized, and feedback clear—without slowing the team down.…
In 2025, long-term partnerships face a subtle risk: the story each person tells about “us” can drift without anyone noticing.…
In 2025, regulated organizations face stricter scrutiny, faster audits, and growing volumes of distributed content. Comparing enterprise content governance platforms…
In 2025, marketers face a simple reality: budgets demand proof before spend, and creative testing must move faster than audience…
Advanced attribution platforms for tracking dark social traffic are no longer optional in 2025. Private sharing through messaging apps, email…