Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Customer Data Platforms (CDPs) with advanced identity resolution solutions are transforming how brands understand and engage with their audiences in…
Using AI to analyze the narrative flow and engagement hooks in viral content is rapidly transforming how marketers and creators…
Account-Based Marketing has changed completely with the rise of ABM platforms that offer intent data integration. These tools help B2B…
Using AI for predictive lead scoring and prioritization in B2B sales is revolutionizing how organizations nurture prospects and close deals.…
Marketing resource management (MRM) software for teams empowers organizations to plan, organize, and optimize their marketing operations. As digital strategies…
Using AI to identify potential co-marketing partners based on audience overlap offers marketers a strategic edge. AI-driven solutions can surface…
The rise of sophisticated customer data platforms (CDPs) that specialize in e-commerce has transformed how online retailers unify, analyze, and…
Using AI to analyze and optimize the user experience of your mobile app is becoming essential in today’s competitive digital…
No-code tools for influencer campaign automation are reshaping the way brands and marketers manage influencer partnerships. With advancements in automation,…
Quantum computing future applications in influencer marketing are poised to redefine how brands connect with audiences. As quantum technology advances,…