Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A technical audit of how Atlas Browser and Comet surface sponsored vs. organic products, with implications for brand visibility and ad spend.
Brandi AI’s Share-of-Model scores measure something SEO rankings never could. Here’s how brands should read them without overhauling their whole strategy.
Two years after launch, Google’s Ask Ad Manager chatbot still can’t be trusted to run campaigns unsupervised. Here’s the real audit.
PurpleLab vs BERA.ai compared: which cross-channel measurement tool gives brands sharper MMM data, faster, without the six-figure agency retainer.
Klaviyo’s CRM Company of the Year win signals embedded AI is now table stakes for D2C stacks — here’s what brands should do next.
GEO promises AI visibility for B2B manufacturers, but the data on citations, leads, and ROI outside consumer categories tells a messier story.
Agentic search replaces blue links with AI visual reports, forcing brands to rethink campaign analysis, attribution, and reporting workflows.
Google’s AI Mode is replacing blue links with visual, agentic answers—here’s how brands must rebuild campaign analysis workflows to keep up.
Passionfroot’s $15M raise signals a new era of specialist creator platforms — here’s how brands should evaluate them before buying.
72% of creators use AI daily, yet almost none apply it to strategy. Here’s why the gap exists and how brands can close it.