Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical scorecard for evaluating AEO vendors like Brandi AI and Stacker, covering accuracy, coverage, pricing, and integration risk.
A practical governance framework for the planning-to-execution handoff in agentic AI marketing, built for brands piloting autonomous campaigns.
MCP and A2A protocols will decide which martech tools survive renewal season. Here’s what brand-side buyers need to know before signing.
Visa, Mastercard, and Stripe each want AI agents to check out on your site. Here’s how their protocols differ and what brands must build now.
#paid, Affable, and Influencity are rebuilding influencer platforms around conversions, not reach — here’s how they compare.
A CMO’s field guide to telling real autonomous ad systems from repackaged automation before the next renewal cycle.
GroundTruth and Markup AI are reshaping ad targeting and content quality control—here’s how brands should evaluate both before committing budget.
Pipedrive’s Outfunnel acquisition bakes marketing automation into its CRM, reshaping the build-vs-buy calculus for small business buyers.
BERA.ai and PurpleLab show why AI-enhanced marketing mix modeling is replacing last-click attribution for cross-channel measurement.
A practical framework for comparing Fluency, GetResponse, and Lob’s automation architectures before you consolidate your marketing stack.