Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A 36.7% AI creator discovery adoption rate shows brands are past hype and into cautious, ROI-driven rollout. Here’s what it means.
A practical governance framework for setting human-override thresholds before granting AI media-buying agents autonomous spend authority.
6sense and Hightouch solve different layers of the AI data-activation stack—here’s how B2B brands should pair them for intent-driven campaigns.
With AI performance reporting adoption stuck at 10.56%, brands are sitting on the creator economy’s biggest untapped efficiency gain.
LinkedIn Crosscheck flags AI-generated posts for B2B brands—here’s how the verification tool actually works and what marketers must do now.
Gap’s internal creator program hints at a new martech category: employee-generated content platforms built for scale, brand safety, and ROI.
Gap’s employee-creator program hints at a new martech category. Here’s what brands should vet before building one.
Veel turns hashtag and geotag UGC into searchable travel libraries — here’s what brands should verify before trusting it as a trust signal.
AI-driven editing and research tools are cutting creator production time, letting talent focus on ideas instead of grunt work.
AI content-generation adoption outpaces brief automation by 7 points, revealing why brands automate outputs but neglect the workflow’s messy middle.