Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Nearly half of AI marketing programs underperform because of fragmented data, not bad models — here’s a framework to diagnose it.
A practical framework for evaluating AI-native CDPs vs legacy platforms for real-time creator audience segmentation, ROI, and risk.
AI adoption in creator marketing has surged, but performance scores haven’t moved — the root cause is broken data foundations, not weak tools.
Before connecting creator, CRM, and media tools via MCP or A2A, brands must verify auth, audit trails, and vendor claims.
A technical checklist for making product content readable by AI crawlers before humans ever land on the page.
Documented autonomous bidding failures reveal why AI agent media-buying error rates demand human circuit breakers, not blind trust.
Documented AI agent bidding failures show why full autonomy in media buying still needs human circuit breakers and audit trails.
A technical buyer’s guide to evaluating server-side tracking platforms built for a cookieless, AI-agent-driven web.
When vendors retire or retrain LLMs mid-contract, unprotected brands inherit the risk. Here’s how to write deprecation clauses that don’t.
How brands set circuit breakers, spend caps, and kill switches before autonomous media-buying agents get access to creator budgets.