Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AMONDLAB’s one-URL content model hints at a future where agencies input less and automate more — here’s what brands should watch.
trendHERO and Openinfluence take different paths to micro-influencer discovery — here’s how their fraud detection actually stacks up.
trendHERO and Openinfluence take different paths to micro-influencer discovery — here’s how their fraud detection and match accuracy stack up.
Comparing Tagshop-style shoppable UGC widgets against native TikTok Shop and Instagram Shopping for mid-market brand ROI and control.
A hands-on technical audit of GRIN, Upfluence, and AspireIQ’s AI discovery modules, scored on match logic, data sourcing, and brand risk.
Symphony Agent, Advantage+, and Ask Ad Manager now run entire campaigns solo — here’s which one deserves your budget and why.
A feature-by-feature look at TikTok Symphony, Meta Advantage+, and Google Ask Ad Manager for brands deciding where AI should run media.
45% of marketing leaders say AI agents underperform—the root cause is usually broken data infrastructure, not the model itself.
Small language models are beating frontier LLMs on brief generation and content tagging, cutting costs while improving accuracy for brand teams.
Acxiom, LiveRamp, and Experian go head-to-head on CTV identity resolution — here’s which one actually holds up for creator attribution.