Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical framework for evaluating AI fraud-detection vendors that catch engagement pods and bot comment farms before they drain your influencer budget.
Learn how to configure GA4 attribution windows to isolate zero-click AI Overview influence from direct-response conversions.
We benchmarked leading identity resolution vendors on match rates against real CRM data, revealing which platforms actually earn their price tag.
A hands-on comparison of AI content generation tools for UGC repurposing, scored on brand voice, rights handling, and repurposing ROI.
AI-assisted brief development lags creator discovery and content tools by 18+ months. Here’s why, and how brand teams close the gap.
AI-powered creator discovery promises speed and scale, but does it actually convert better than manual vetting? The data says: it depends.
Server-side tracking is now a compliance necessity, not an optional upgrade. Here’s what brand and agency buyers need to evaluate before signing.
Just 9% of marketers can track full AI visibility metrics — here’s how to close the measurement gap before budgets get cut.
RAG grounds creative briefs in verified product data, stopping hallucinated claims before they ever reach creators.
A practical audit framework for trimming redundant MarTech contracts before renewal season locks you into another year of overlap.