Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Fragmented identity data is quietly undermining AI-driven brand narratives — here’s how to unify CRM, ad-tech, and analytics before it costs you.
As AI agents automate routine media buys, human buyers must shift from execution to strategy, oversight, and creative judgment.
Agentic media buying now picks creative formats across channels in real time — here’s how it works and what brand teams must govern.
A practical breakdown of TikTok’s C2PA-based AI content tags — how they work, where they fail, and what brands must do to stay compliant.
AI-powered format selection is helping brands route creative to linear TV, CTV, or social based on predicted performance, not guesswork.
XR ONE leads a new wave of unified ad-ops platforms promising to tame content chaos — here’s how to evaluate if one fits your stack.
AI format-prediction tools promise to tell brands where creative will win. Here’s how to evaluate them before trusting the recommendation.
A July survey on local AI recommendations shows content decay kills visibility fast — here’s the update cadence that keeps brands cited.
A July survey on local AI recommendations shows stale content gets dropped fast — here’s the update cadence that keeps brands visible.
A buyer’s guide to identity-resolution platforms, comparing Acxiom, LiveRamp, and Epsilon for unifying creator, CRM, and attribution data.