Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
CRM for creators is revolutionizing how brands engage with influencers by treating them as valued clients rather than transactional partners.…
Synthetic data is transforming how brands and researchers predict audience reactions, offering advanced modeling with artificial intelligence. By creating realistic…
Automated DM response tools for campaign FAQs have revolutionized how brands interact with audiences on social media. By instantly answering…
AI for predicting campaign sentiment before launch has rapidly become a game-changer for marketers in 2025. Businesses now harness machine…
Media mix modeling is revolutionizing marketing measurement in 2025, enabling brands to allocate budgets with greater precision. As influencer marketing…
Media mix modeling is transforming how brands evaluate their marketing investments, but integrating influencer marketing remains a nuanced challenge. As…
Using AI to translate captions for global reach, businesses and creators can significantly expand their international audience and make content…
In 2025, finding skilled individuals before they hit the mainstream is crucial for innovative companies. Discovery platforms for finding under-the-radar…
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AI tools for analyzing video watch time retention help content creators and marketers unlock deep insights into viewer engagement patterns.…