Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Project management software for creative production workflows empowers teams to streamline tasks, foster collaboration, and deliver projects on time. As…
Using AI to analyze the emotional arc of a storytelling video is transforming how creators, marketers, and educators understand audience…
URL shortener tools with advanced analytics capabilities have become essential for marketers, content creators, and businesses seeking to optimize their…
Using AI to generate first drafts of creative briefs based on campaign goals is transforming the way marketing teams operate.…
The creator economy is booming and with it, advanced payment automation platforms are reshaping how creators earn, invoice, and scale…
Using AI to analyze hashtag performance and recommend optimized tags has become essential for brands and creators in today’s hyper-competitive…
The rise of remote work and digital marketing has highlighted the need for effective team collaboration tools like Slack and…
Using AI to identify anomalies in an influencer’s follower growth patterns is revolutionizing how brands and agencies vet authentic voices…
Media monitoring tools for tracking brand mentions from influencers have become essential in today’s fast-paced digital landscape. As brands increasingly…
Using AI to tag and categorize a large library of user-generated content streamlines content management, boosts discoverability, and enhances user…