Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, buying journeys rarely move in straight lines. People discover brands in comments, DMs, short videos, and creator posts,…
In 2025, enterprise teams face rising pressure to turn CRM data into actions that improve pipeline health, retention, and service…
AI-Powered Visual Search Optimization is changing how shoppers find products in 2025, especially on mobile-first storefronts where typing is slower…
Marketing operations leaders in 2025 face a familiar problem: big expectations, tight budgets, and constantly shifting priorities. The right Budgeting…
In 2025, concept testing moves faster than traditional research cycles can support. Using AI to Generate Synthetic Audience Segments for…
In 2025, enterprise deals hinge on trust, speed, and proof. Reviewing interactive webinar platforms for high-stakes enterprise sales means more…
Community teams face a familiar puzzle: you have lots of engagement data, but members still leave. Using AI to Identify…
Comparing Identity Resolution Software for Multi-Touch Attribution is now a practical necessity as privacy shifts, signal loss, and walled gardens…
AI For Automated Scriptwriting is changing how creators build scroll-stopping videos, emails, and ads—by learning what audiences already share, watch,…
Digital clean room platforms are reshaping how brands and publishers collaborate when third-party cookies and unrestricted identifiers no longer fit…