Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Influencer seeding logistics software offers brands and agencies a smarter, scalable way to manage the distribution of products to influencers…
AI for dynamic pricing in creator negotiations is transforming how influencers, brands, and agencies determine fair compensation in a rapidly…
Lookalike audience modeling tools using creator data are transforming how marketers identify and engage potential customers online. By leveraging the…
Sentiment analysis for crisis detection empowers organizations to identify and address emerging threats by gauging public emotions across digital channels.…
Social commerce integrations for Shopify stores empower e-commerce brands to connect with shoppers where they spend the most time—on social…
AI avatars as brand mascots are reshaping the way companies interact with audiences in 2025. This innovative technology raises important…
Managing large rosters of influencers requires more than spreadsheets. The right project management tools for large influencer rosters streamline workflows,…
AI for analyzing video visuals and object recognition is redefining the capabilities of digital content analysis. With smart algorithms able…
AI for analyzing video visuals and object recognition has rapidly transformed how industries handle and interpret video data. With advancements…
Understanding your competitors’ online advertising strategies is crucial for winning more market share. Competitor analysis tools to spy on ad…