Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze the visual composition of top-performing content is transforming how brands refine their digital strategies. Leveraging powerful…
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Using AI to identify your competitors’ most effective influencer partners transforms the way brands approach influencer marketing strategy. By leveraging…
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Choosing between “all-in-one” influencer marketing platforms and a “best-in-class” tech stack is a pivotal decision for brands aiming to optimize…
Using AI to identify “Rising Star” creators before they go viral is rapidly transforming how brands, platforms, and investors spot…