Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using swarm intelligence models to predict viral tipping points is transforming how we understand social phenomena, digital marketing, and crisis…
Quantum computing’s potential impact on influencer data analysis is on the brink of redefining digital marketing strategies in 2025. As…
Creating a digital twin of your customer base for campaign simulation empowers marketers to test, predict, and refine strategies with…
Cognitive Load Analysis is revolutionizing how organizations measure audience attention and burnout in 2025. By harnessing AI-powered insights, companies can…
Federated learning is transforming how AI models are trained on creator data, empowering privacy and decentralization. By eliminating the need…
The rapidly evolving world of neuroscience has given rise to brain-computer interface (BCI) analytics platforms, now instrumental in content testing…
Unlock the power of Bayesian causal inference to precisely attribute revenue lift to influencer marketing campaigns. This advanced statistical method…
On-chain attribution models for Web3 influencer campaigns are transforming how brands analyze campaign effectiveness across decentralized networks. As the world…
Organizations increasingly rely on audience data for decision-making, but privacy concerns rise alongside analytics. Using differential privacy to analyze audience…
Revenue-based financing is rapidly gaining traction among emerging creator businesses in 2025, offering flexible, scalable funding without the drawbacks of…