Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Content provenance standards are rapidly emerging as a frontline defense against the spread of deepfakes and manipulated digital content. As…
Using Swarm AI to predict the collective audience reaction to a campaign is revolutionizing how brands anticipate and influence consumer…
On-chain royalty and residual tracking platforms are transforming how creators, artists, and rightsholders secure passive income from their digital works.…
Causal inference models have become essential for marketers aiming to separate influencer impact from broader market trends. Understanding the unique…
Neuro-symbolic AI, an advanced field merging neural networks and symbolic reasoning, is rapidly transforming how we decode the subtext of…
The rise of decentralized autonomous organizations (DAOs) has revolutionized how creator guilds operate, leveraging DAO tooling for transparency, collaboration, and…
Using homomorphic encryption to analyze sensitive audience data without decrypting it solves one of today’s toughest privacy problems, letting organizations…
AI for meme arbitrage is transforming how brands and creators spot, ride, and profit from online trends before they peak.…
Zero-Knowledge Proofs for verifiable, anonymous creator data sharing revolutionize how creators secure their information online while establishing trust. This cryptographic…
Using AI to generate a risk matrix for an entire influencer campaign portfolio transforms how brands assess and manage digital…