Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Generative AI for creating dynamic creative briefs is transforming how agencies and brands approach campaign planning. By automating and personalizing…
Setting up UTM parameters for granular tracking empowers marketers to pinpoint exactly where their website traffic is coming from. By…
Brands increasingly face reputational risks from legacy posts, but using AI to detect brand safety risks in past content offers…
AI avatars for customer service and engagement are revolutionizing how brands interact with consumers online. Combining natural language processing and…
User generated content platforms for scaling creative have become essential tools for marketers aiming to meet the growing demand for…
Automated DM marketing with influencers is transforming how brands engage with audiences on platforms like Instagram and TikTok. By combining…
For marketers seeking a sharpened edge, dashboard tools for real-time campaign tracking have become indispensable in 2025. With the rise…
Predictive trend analysis using AI for campaign timing empowers marketers to optimize when they launch initiatives, maximizing engagement and ROI.…
Platform specific algorithms explained for 2025 is essential knowledge for any digital marketer or business striving for online growth. The…
The impact of deepfakes on influencer credibility is now a top concern in the world of social media and digital…