Author: Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and optimize your e-commerce product recommendations can unlock new growth opportunities, improve sales conversions, and provide…
Customer Data Platforms (CDPs) have become the cornerstone of the modern MarTech stack, enabling brands to unify, analyze, and activate…
Using AI to analyze and predict the best send time for your push notifications has redefined mobile engagement strategies in…
Sales intelligence and prospecting platforms have revolutionized the way marketers identify, connect with, and convert leads in 2025. By harnessing…
Using AI to analyze and optimize your marketing budget allocation is no longer a futuristic prospect—it’s an essential strategy in…
UX and UI design and prototyping tools for marketers have reshaped how brands create delightful digital experiences. With the right…
Using AI to personalize your direct mail and corporate gifting campaigns can transform your customer relationships, drive engagement, and boost…
Community management and engagement software for brands has transformed the way businesses connect with audiences, streamline social interactions, and foster…
Using AI to analyze and predict the impact of your brand’s share of voice on sales is revolutionizing how modern…
Sales enablement platforms that integrate with your CRM are revolutionizing how businesses empower their sales teams. These dynamic solutions streamline…