Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, many brands build lively communities yet struggle to connect engagement to revenue. Using AI to Map the Nonlinear…
In 2025, many teams discover that customer insights live in two places: the CRM and internal systems like ERP, billing,…
AI powered scriptwriting is changing how brands earn visibility in conversational and generative search. In 2025, people ask complete questions,…
In 2025, global video teams juggle licensing, localization, and distribution across dozens of platforms while defending valuable content from piracy.…
Using AI to generate synthetic personas is changing how teams pressure-test ideas before spending on research, design, or engineering. Instead…
In 2025, enterprise CRM leaders face growing pressure to forecast pipeline, churn, and next-best actions with speed and accountability. Evaluating…
In 2025, brands and creators move fast, but campaigns can drift even faster. AI for Automated Narrative Drift Detection in…
In 2025, brands and creators move fast, but audiences notice when a message slowly shifts. AI for automated narrative drift…
Marketing leaders in 2025 face a tough reality: customer journeys fragment across devices, platforms, and privacy-safe IDs, making ROI hard…
Using AI to Personalize Dynamic Creative Based on Live Weather Data is changing how brands earn attention in crowded feeds.…