Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Identity resolution tools for fragmented browsers have become essential in 2025, as third-party cookies fade and users split activity across…
Using AI to Personalize Customer Success Playbooks at Scale has shifted from an experiment to a practical advantage for subscription…
In 2025, marketing leaders face tighter disclosure expectations, higher customer scrutiny, and rising pressure to prove impact. Reviewing Carbon Tracking…
Using AI to Automate Customer Voice Extraction from Raw Audio is changing how teams learn from calls, interviews, and support…
In 2025, shoppers increasingly expect to buy hands-free, fast, and securely across smart speakers, cars, and mobile assistants. Reviewing headless…
AI for contextual sentiment and understanding sarcasm and slang is reshaping how brands, researchers, and product teams interpret what people…
In 2025, predictive lead scoring platforms built on first party data help revenue teams prioritize accounts and contacts using signals…
In 2025, distributed teams rarely share a single workday. For companies managing freelancers across continents, timing can determine whether an…
In 2025, brands create immersive experiences across web, mobile, and spatial computing devices—and they need governance, speed, and consistency. This…
In 2025, retailers compete on more than product and price; they compete on atmosphere. Using AI to Generate Hyper Niche…