Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI tools that assess influencer brand safety risk have become essential for brands seeking reliable partnerships on social media. As…
Mastering an efficient creator approval workflow is essential for brands and agencies aiming to scale their influencer or UGC campaigns…
Estimating creator CPM accuracy is crucial for marketers and influencers seeking fair value in digital campaigns. AI tools for estimating…
Influencer marketing continues to grow, and finding the right partners is essential for brand success. Using the best Chrome extensions…
Maximizing influencer partnerships requires efficiency, especially when it comes to rewarding creators. Tools that automate influencer incentive programs have become…
AI tools that predict creator reach before posting are transforming how influencers, brands, and marketers plan their content strategies. By…
Tools that help brands audit influencer data integrity have become indispensable in 2025. With influencer marketing budgets at an all-time…
AI-driven creator matching models are revolutionizing how brands and content creators forge productive partnerships in digital marketing. By leveraging artificial…
Emerging tools for creator usage tracking are transforming how brands, agencies, and individual creators measure and optimize their online presence.…
Brands and creators are leveraging AI tools that suggest influencer content themes to fuel higher engagement and creative strategy in…