Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze call center data for marketing campaign ideas can unlock deeper customer insights, improve targeting precision, and…
Marketing automation platforms for non-profits can revolutionize donor outreach, volunteer management, and campaign efficiency. As digital strategies become crucial for…
Using AI to identify and address accessibility issues on your website is no longer just a suggestion—it’s a necessity for…
The landscape of customer relationship management keeps evolving, and CRM systems that offer native social media integration now dominate the…
Using AI to analyze and score the quality of your website’s user experience (UX) offers businesses a data-driven competitive edge…
Google Analytics 4 custom reporting empowers marketers to extract actionable insights and adapt swiftly in the ever-evolving digital landscape. From…
Using AI to generate and test different call-to-action buttons has revolutionized digital marketing, allowing businesses to optimize conversion rates quickly…
Looking for a comprehensive review of social media management tools with advanced analytics? These platforms have revolutionized digital marketing strategies…
Using AI to analyze the visual style of competitors’ Instagram grids empowers brands to benchmark their aesthetics and refine their…
A deep dive into A/B testing and CRO platforms for mobile apps can reveal why top-performing brands consistently lead in…