Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Regulated teams must control how content is created, approved, stored, and produced under scrutiny. Comparing Enterprise Content Governance Platforms for…
Using AI To Generate Synthetic Personas For Rapid Creative Stress Testing is reshaping how teams validate ideas before they spend…
Digital rights management tools shape how publishers, studios, and software teams protect content while reaching audiences across devices, app stores,…
In 2025, revenue teams face a simple reality: buyers leave digital signals long before they fill out a form. Using…
Zero-party data collection platforms give privacy-first brands a direct way to learn what customers want—without relying on cookies or guesswork.…
Zero-party data collection platforms give privacy-first brands a direct way to learn what customers want—by asking and receiving answers willingly.…
Using AI To Analyze Micro-Expressions In Video Focus Groups is changing how researchers interpret emotion, attention, and truthfulness at scale.…
Predictive SEO tools help marketers spot rising queries before competitors and align content with real demand. In 2025, trend cycles…
In 2025, customers expect voice experiences that feel consistent, helpful, and unmistakably “on brand.” Using AI To Personalize Voice Assistant…
In 2025, marketing teams expect instant, trustworthy customer data across channels, yet most MarTech stacks still depend on fragmented internal…