Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to personalize your website pop-ups and lead capture forms can dramatically increase conversion rates and boost user engagement.…
Email marketing automation platforms for B2B have transformed how businesses nurture leads, personalize outreach, and accelerate sales pipelines. Selecting the…
Using AI to analyze and predict customer churn before it happens is transforming how businesses approach customer retention in 2025.…
A robust content management system (CMS) can be a game-changer for small businesses aiming to grow in 2025. The right…
Using AI to analyze and improve your website’s accessibility (a11y) is no longer optional in 2025—it’s essential for inclusivity, SEO,…
Customer support software with AI-powered features has revolutionized how businesses interact with and resolve customer queries. With powerful automation, predictive…
Customer support software with AI-powered features has rapidly transformed how businesses deliver service, streamline ticketing, and enhance customer satisfaction in…
Using AI to analyze and optimize your website’s internal linking structure is rapidly transforming digital strategies in 2025. Internal linking…
Unlock higher rankings and better site performance with a deep dive into SEO tools for on-page and technical audits. Modern…
Using AI to personalize your email subject lines for higher open rates is a game-changer for modern marketers. Artificial intelligence…