Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Efficiently measuring sponsored content effectiveness hinges on the best tools for tracking creator attribution accuracy. Brands and agencies need rock-solid…
Influencer whitelisting and authorization has become a cornerstone of modern digital marketing in 2025, enabling brands to amplify content and…
AI tools that auto-score influencer creative quality are transforming the way brands evaluate content for campaigns. These advanced platforms provide…
In 2025, AI tools that auto-score influencer creative quality are revolutionizing how brands and agencies evaluate social content. These intelligent…
Tracking influencer content across the web is crucial for brands aiming to measure campaign ROI and protect their reputation. Choosing…
AI-assisted influencer discovery for hard-to-reach audiences is transforming how brands connect with niche markets in 2025. With rapidly evolving online…
Identifying fake personalities online is more challenging than ever, making it vital to learn how to spot synthetic influencers with…
The creator economy continues to evolve, making it essential to stay updated on must-know creator marketplace updates for 2025. From…
How AI can predict influencer performance before campaigns start has become a vital question for marketers seeking higher ROI. In…
New integrations in affiliate and influencer platforms have redefined how brands and creators collaborate in 2025. With cutting-edge connectivity, automation,…