Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze heatmaps and identify user attention patterns is revolutionizing how organizations understand web and app behavior. With…
Marketing analytics dashboards have become indispensable tools for measuring and optimizing growth KPIs in 2025. These platforms empower marketers with…
Using AI to personalize product recommendations in email campaigns has revolutionized e-commerce marketing in 2025, delivering tailored suggestions that boost…
Looking for the right NPS (Net Promoter Score) survey tool can transform how you measure customer satisfaction and loyalty. With…
Using AI to analyze open-ended survey responses for key themes is transforming how organizations interpret qualitative feedback. In today’s data-driven…
Businesses striving for seamless customer experiences increasingly rely on customer journey mapping software to visualize and optimize every interaction. This…
Organizations are increasingly leveraging AI to automate customer segmentation based on behavior for sharper targeting and increased ROI. By analyzing…
Using AI to automate customer segmentation based on behavior has revolutionized the way businesses understand and serve their audiences. Modern…
Heatmap and click-tracking tools for websites are crucial for understanding real user behavior and optimizing site performance in 2025. These…
Using AI to analyze customer support interactions for training opportunities is transforming how businesses enhance their service teams. Leveraging artificial…