Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Accurately measuring influencer ROI is essential for brands to justify their marketing investments and optimize future campaigns. A well-defined framework…
The rise of integrated brand ecosystems is transforming the way companies connect with consumers in 2025. Brands no longer rely…
The rise of integrated brand ecosystems is reshaping how businesses connect with consumers. In today’s fast-paced, digital-first landscape, brands must…
Automating influencer discovery with AI tools revolutionizes how brands connect with the right creators. In 2025, advanced algorithms now scan…
Customer service and help desk software with ticketing systems are transforming the way businesses resolve customer issues, streamline communications, and…
Using AI to analyze and optimize your customer support knowledge base is transforming how businesses deliver seamless support experiences. As…
Marketing performance management (MPM) software is transforming how organizations plan, measure, and optimize their marketing activities. Leveraging powerful analytics, MPM…
Using AI to analyze and predict the performance of your competitors’ SEO strategies is transforming how digital marketers operate in…
Programmatic advertising platforms for small businesses are reshaping how companies reach target audiences efficiently and at scale. By automating ad…
Using AI to analyze and optimize your e-commerce conversion funnel is revolutionizing how online retailers increase sales and customer satisfaction.…