Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Brands now face a deluge of inbound requests from influencers eager to collaborate. Using AI to score and rank influencer…
In 2025, leveraging AI to identify and avoid “echo chamber” audiences is vital for marketers seeking true reach. Brands must…
AI-powered media mix modeling is redefining how brands integrate influencer marketing with other digital channels. By harnessing artificial intelligence, marketers…
AI-powered scriptwriting is reshaping how creators develop, refine, and produce original content in 2025. With advanced artificial intelligence tools, writers…
Finding the right influencer marketing platform can define the growth trajectory of D2C brands competing in 2025. This comparative review…
AI for audience lookalikes is transforming how brands discover new creators by analyzing the followers of their top-performing partners. Leveraging…
Building a tech stack for your in-house influencer marketing team is critical for executing efficient, data-driven campaigns in today’s competitive…
Using AI for contract analysis is revolutionizing how brands and influencers handle complex agreements. The power of artificial intelligence not…
Choosing the right project management software for influencer marketers is critical for scaling campaigns, improving collaboration, and streamlining workflow. With…
Using AI to analyze and predict virality in short-form video content is revolutionizing digital marketing strategies. As algorithms grow more…