Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
GEO promises AI visibility for B2B manufacturers, but the data on citations, leads, and ROI outside consumer categories tells a messier story.
Agentic search replaces blue links with AI visual reports, forcing brands to rethink campaign analysis, attribution, and reporting workflows.
Google’s AI Mode is replacing blue links with visual, agentic answers—here’s how brands must rebuild campaign analysis workflows to keep up.
Passionfroot’s $15M raise signals a new era of specialist creator platforms — here’s how brands should evaluate them before buying.
72% of creators use AI daily, yet almost none apply it to strategy. Here’s why the gap exists and how brands can close it.
A practical scorecard for evaluating AEO vendors like Brandi AI and Stacker, covering accuracy, coverage, pricing, and integration risk.
A practical governance framework for the planning-to-execution handoff in agentic AI marketing, built for brands piloting autonomous campaigns.
MCP and A2A protocols will decide which martech tools survive renewal season. Here’s what brand-side buyers need to know before signing.
Visa, Mastercard, and Stripe each want AI agents to check out on your site. Here’s how their protocols differ and what brands must build now.
#paid, Affable, and Influencity are rebuilding influencer platforms around conversions, not reach — here’s how they compare.