Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
6sense’s RevOps platform award signals a shift toward unified pipeline attribution — here’s what marketing ops teams should actually do about it.
Kill-switch certification is becoming the procurement gate for autonomous marketing AI—here’s how brands should actually evaluate it.
A practical framework for CMOs auditing agentic AI media-buying error rates, two years into autonomous bidding, before renewal season locks in bad math.
A year in, Databricks CustomerLake’s agentic CDP claims meet real budget scrutiny — here’s what actually delivered.
A practical protocol for catching AI hallucinations before autonomous campaign agents publish false product claims and trigger regulatory risk.
Salesforce Agentforce, Adobe’s coworker agent, and Zoho SalesIQ promise autonomy — but only one actually acts without a human in the loop.
Retrieval-augmented generation is helping brands eliminate fabricated product claims in AI-assisted copy, cutting legal risk and revision cycles.
Holiday 2027 shopping agents will read your product pages before customers do. Here’s how to audit structured data now, not in November.
A prompt library governance system stops marketing teams from rebuilding the same AI briefs, cutting waste and protecting brand consistency at scale.
A feature parity audit of Klaviyo, Braze, and Salesforce Marketing Cloud on native agentic send-time optimization ahead of 2027 renewal cycles.