Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
CaliberMind vs traditional MTA: how B2B revenue teams combine MMM and ABM data to defend marketing spend to finance.
SegmentStream’s MCP-enabled attribution lets AI agents query marginal ROI and shift budgets in real time, not next quarter.
AI agent interoperability standards like MCP and A2A are quietly deciding which martech vendors survive enterprise procurement in 2026.
Profound, Peec AI, and Brandi AI take different approaches to tracking brand drift in LLM outputs — here’s how to pick the right one.
MCP support is becoming a procurement dealbreaker for creator-matching and CRM vendors. Here’s how to evaluate it before you renew.
A technical audit of how Atlas Browser and Comet surface sponsored vs. organic products, with implications for brand visibility and ad spend.
Brandi AI’s Share-of-Model scores measure something SEO rankings never could. Here’s how brands should read them without overhauling their whole strategy.
Two years after launch, Google’s Ask Ad Manager chatbot still can’t be trusted to run campaigns unsupervised. Here’s the real audit.
PurpleLab vs BERA.ai compared: which cross-channel measurement tool gives brands sharper MMM data, faster, without the six-figure agency retainer.
Klaviyo’s CRM Company of the Year win signals embedded AI is now table stakes for D2C stacks — here’s what brands should do next.