Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
A step-by-step guide to building multi-day restock-countdown creator campaigns that drive urgency without tripping FTC scarcity rules.
One live selling event can fuel a week of short-form content across platforms, cutting production costs while multiplying reach and ROI.
Vogue’s shift to snacky, imperfect creator content signals a brand playbook change: ditch polish, chase trust and ROI.
Polished hotel ads don’t convert anymore. Here’s how to brief creators for the genuine-experience testimonial format that actually books rooms.
A practical guide to building a zero-party data capture format using creator-led interactive content as cookies disappear.
NBCUniversal’s streaming-to-theme-park model shows brands how to build multi-touchpoint creator storytelling that compounds ROI across channels.
A creative brief framework for shooting one creator video that natively repurposes across TikTok, Instagram, and YouTube without reshoots.
Why nano-influencer repeat-purchase content, filmed weeks apart, builds more trust and conversions than any unboxing video ever could.
A creative brief for turning genuine customer stays or trials into high-converting, FTC-safe creator content that builds real trust.
The ingredient-swap challenge turns skeptical shoppers into believers by letting creators test brand substitutes live, unscripted, on camera.