Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When selecting partners for your marketing strategy, knowing how to vet an influencer’s audience for bot activity and fake engagement…
Building a creator welcome kit that makes a lasting impression has never been more vital in 2025’s creator economy. As…
Learning how to structure a content-only deal without usage rights is essential for brands and creators seeking clarity and control.…
Leveraging the flywheel effect—using influencer content to fuel SEO and email marketing—can compound your brand’s growth. By strategically amplifying and…
Understanding how to comply with product placement disclosure rules in streaming content is essential for creators, brands, and platforms in…
Influencer seeding for a B2B SaaS product is fast becoming a powerful tool to reach niche audiences and build authentic…
Creating an internal wiki for your program’s best practices is a proven way to enhance team productivity, streamline onboarding, and…
Understanding how to negotiate a right of first refusal for a creator’s next brand deal can empower creators and brands…
An effective framework for quarterly business reviews with your influencer agency is crucial to maximize results, align expectations, and foster…
Are you a fin-fluencer looking to share financial advice online while staying on the right side of the law? Understanding…