Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The “Head of Influencer Marketing’s” guide to presenting at a board meeting equips you with actionable strategies for effective communication…
Influencer marketing has evolved from a novel tactic to a cornerstone of digital strategy, making concerns about the oversaturation of…
Are you looking to supercharge your influencer marketing efforts this year? Knowing how to empower your influencers to become true…
The “dark side” of follower count is an overlooked problem in the social media era. While boasting a large audience…
In today’s digital landscape, brands and agencies are rethinking how they approach “creator gifting” experiences. When executed well, gifting campaigns…
Marketing to “small business owner” influencers requires a distinct playbook for success in 2025. These entrepreneurial voices carry immense sway…
Running an effective Quarterly Business Review (QBR) with your top creator partners is crucial for aligning goals, optimizing performance, and…
Errors and omissions (E&O) insurance for influencer marketing campaigns is now essential in the digital landscape of 2025. As collaborations…
Understanding how to quantify “Earned Media Value” (EMV) is crucial for marketers looking to measure the ROI of influencer campaigns…
Celebrating your creators’ milestones and successes is crucial for nurturing lasting brand partnerships and driving fresh content ideas. Recognizing creators…