Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Alcohol influencer marketing is booming, but navigating alcohol advertising compliance can be complex for brands and creators alike. Regulations are…
Creating a marketing strategy for a D2C brand using affiliate marketing can unlock new customer segments, maximize your ROI, and…
Successfully negotiating an MSA with a performance marketing agency can pave the way for strong partnerships and outstanding marketing results.…
Measuring the success of your sales enablement strategy is crucial for driving long-term revenue growth and empowering your sales team.…
Ensuring compliance with SMS marketing opt-out and consent management is essential for businesses aiming to build trust while avoiding hefty…
Building a marketing plan aligned with your company’s ESG goals is essential for success in 2025’s values-driven marketplace. Integrating environmental,…
Writing a data retention policy complying with multiple global regulations has never been more crucial. With countries introducing stringent requirements,…
Developing a customer journey map focused on post-purchase engagement can help elevate your brand’s retention strategy in 2025. By understanding…
Ensuring pet product safety is crucial for brands aiming to build trust and comply with regulations. Navigating the complexities of…
The pet industry continues to grow rapidly, making pet product safety and recall procedures for brands a top priority. Pet…