Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Staying compliant with green marketing and environmental advertising and claim guidelines is essential for building consumer trust and ensuring legal…
Wondering how to build a marketing plan that is both creative, data-driven, and accountable in 2025? Maximizing impact requires balancing…
Crafting a clear and effective privacy policy for your B2B SaaS product is essential for building client trust and meeting…
Building a customer-centric culture that permeates your entire company is critical for sustainable growth in 2025. Organizations that prioritize their…
Understanding the ever-changing landscape of financial services advertising and marketing compliance is crucial for fintech startups seeking growth in 2025.…
Creating a marketing strategy for a B2B technology company that sells to developers requires a distinct approach. Developers are discerning,…
Negotiating a co-marketing agreement that clearly defines roles and responsibilities is essential to ensure collaborative campaigns yield measurable results. Without…
To drive high-value growth, businesses are aligning sales and marketing through account-based marketing (ABM). Measuring the success of an account-based…
Direct-to-consumer (D2C) brands must navigate complex food and beverage advertising and labeling laws to ensure legal compliance and consumer trust.…
Creating a marketing plan that is both strategic and flexible is vital for modern businesses navigating rapid change. As markets…