Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Providing effective feedback is vital for managers tasked with reviewing creator content. As the digital landscape evolves in 2025, managers…
Marketing Development Funds (MDF) play a vital role in helping brands and partners launch impactful co-op influencer campaigns in today’s…
Conflict resolution plays a central role in thriving creative collaborations, especially when a creator disagrees with your feedback. Constructive dialogue…
Influencer marketing for healthcare and pharmaceutical brands has become a transformative force, enabling organizations to build trust, nurture patient engagement,…
The “chain of liability” defines who is responsible when an influencer breaks FTC rules. As influencer marketing continues to grow…
Building a successful influencer strategy starts from within. Creating an internal influencer marketing playbook equips your company with a consistent,…
The cost of inaction when launching an influencer program can be substantial, especially in today’s accelerating digital landscape. Delaying influencer…
Audience overlap analysis has become a vital strategy for digital marketers aiming to optimize campaigns efficiently. By identifying and resolving…
Navigating “Right to be Forgotten” requests that involve influencer content has become a crucial challenge for brands, marketers, and platforms…
Mastering the art of the graceful offboarding can help you end a creator partnership professionally, safeguarding your reputation and paving…