Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Measuring the success of an ABM program focused on pipeline velocity is more crucial than ever for B2B organizations aiming…
Food and beverage companies face increasing scrutiny over health claims in their advertising. Ensuring compliance with food and beverage advertising…
Building a marketing plan that is both strategic and adaptable is essential for success in today’s fast-paced business environment. As…
Creating a website accessibility remediation plan is critical for ensuring your digital presence accommodates all users, including those with disabilities.…
Developing a product-led growth (PLG) strategy that complements sales is crucial for SaaS companies seeking sustainable, scalable success in 2025.…
The dietary supplements industry is booming, but strict health and wellness marketing regulations shape how brands communicate with consumers. Understanding…
Building a high-impact marketing strategy for a high-growth tech startup is crucial to scaling quickly and outpacing rivals. The right…
Negotiating a speaking engagement agreement for a virtual event requires careful preparation, clear communication, and a focus on mutual benefit.…
Understanding the ROI of your organic social media marketing is crucial for maximizing growth and justifying your strategies. With so…
To thrive in the competitive B2B SaaS market, businesses must understand how to comply with subscription and auto-renewal laws. Staying…