Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a marketing plan that is data-driven, customer-centric, and actionable is non-negotiable for modern businesses seeking growth in 2025. This…
Writing a clear and effective social media policy for your influencers is essential to safeguard your brand, foster transparency, and…
Developing a customer-led growth strategy focused on virality can transform user engagement and elevate your brand in 2025’s competitive digital…
The Children’s Online Privacy Protection Act (COPPA) compliance for marketers is no longer optional—it’s a necessity for brands engaging young…
Building an effective marketing strategy for a physical product sold online is essential for success in today’s competitive digital marketplace.…
Learning how to negotiate a content licensing agreement for user-generated content is essential for maximizing value and avoiding legal pitfalls.…
A robust framework for measuring the success of a partner co-marketing campaign empowers organizations to optimize resources, foster stronger alliances,…
Understanding how to comply with data localization requirements in different countries is vital for organizations aiming to operate internationally. As…
Building a marketing team that fosters psychological safety and innovation is essential for thriving in today’s fast-paced business environment. When…
Creating a clear and effective employee advocacy program agreement is crucial for organizations aiming to leverage their workforce as brand…