Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creating an influencer media kit for your own brand is a strategic way to broadcast your value and invite lucrative…
Influencer marketing for app installs and user acquisition is one of the most effective strategies to boost your mobile app’s…
The rise of AI-powered music in creator content is transforming how digital creators approach soundtracks, background scores, and audio branding.…
Influencer marketing for subscription box companies has evolved into a sophisticated retention tool. As the market matures in 2025, collaborating…
Strategically integrating your affiliate and influencer programs can skyrocket your brand’s reach and boost revenue streams. Mastering this evolution not…
The legal difference between a brand ambassador and an influencer isn’t just semantics—it impacts contracts, disclosures, and long-term strategy in…
Building a crisis communications plan for influencer-related controversies is vital for brands navigating today’s dynamic digital landscape. With influencer partnerships…
Advertising in Canada requires strict adherence to Canada’s Ad Standards, especially for brands collaborating with Canadian creators. This compliance checklist…
Using influencers to A/B test product concepts and messaging before launch offers brands a modern, data-driven way to validate ideas…
Navigating influencer outreach means understanding the art of the follow-up, especially after a creator says no. Properly nurturing relationships with…