Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The world of influencer partnerships is booming, and “gifted product tax implications for creators” is now a hot topic for…
As digital marketing matures in 2025, the future of attribution hinges on influencer-driven lift studies. Brands crave deeper insight into…
Effective influencer relations are vital for modern marketing success, as brands rely on trusted voices to reach engaged audiences. Training…
The legal line between user-generated content and influencer marketing is increasingly critical for brands, content creators, and digital platforms. Misunderstanding…
Understanding how to structure a performance-based deal on affiliate commissions vs. CPA can set your affiliate marketing strategy apart in…
Building a proactive crisis response team for influencer campaigns is essential for protecting your brand’s reputation in today’s fast-paced, social-first…
The data privacy implications of using AI for audience analysis are front and center in 2025, as businesses increasingly rely…
Calculating the earned media value of an influencer’s story vs. a post vs. a reel is crucial for brands seeking…
Designing an exclusivity clause that’s fair to both brands and creators is crucial in influencer marketing partnerships. A well-crafted agreement…
Building an influencer program with zero budget may sound daunting, but in-kind partnerships can amplify your brand’s reach without financial…