Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The art of the soft launch—using influencers to test new markets quietly—has redefined modern marketing in 2025. Brands now skip…
Influencer content can be a powerful tool for improving your SEO and link-building strategy, elevating your brand’s search visibility and…
The AANA Code of Ethics for influencer marketing is the gold standard for responsible advertising in Australia. As the influencer…
Implementing a successful influencer campaign that drives app reviews and ratings can elevate your app’s credibility and boost user acquisition.…
Understanding Engagement Rate Limitations in 2025 Engagement rate has long been a staple metric for brands and marketers assessing success…
Influencer marketing for highly regulated industries offers pharmaceutical and healthcare brands an opportunity to connect authentically with patients and professionals.…
Building a Center of Excellence for Influencer Marketing empowers large organizations to scale, standardize, and maximize the impact of their…
The role of Chief People Officer (CPO) now extends to fostering creative employee engagement. Managing an internal creator program is…
Understanding how to calculate the carbon footprint of your influencer seeding program is key to running sustainable, eco-conscious campaigns in…
Want to build a sentiment score for your brand’s influencer program? Knowing how audiences truly feel—beyond likes and shares—is essential…