Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A cross-border disclosure matrix reconciles FTC, ASA, and DSA rules so one global creator campaign doesn’t trigger three regulators.
A step-by-step audit framework for flagging FTC-risky script control language in creator contracts before renewal season locks you in for another year.
The FTC’s Q4 review of AI-assisted testimonials demands new documentation. Here’s how brands should prepare their compliance paper trail now.
An AI agent kill-switch clause gives brands the contractual power to instantly halt autonomous media-buying tools before they overspend or breach compliance.
State AGs are now targeting TikTok Shop countdown timers as deceptive urgency tactics — here’s the state-by-state enforcement risk for Q4 2026.
A three-scenario budget model for 2027 that lets brands adapt to slowing ad growth without freezing decisions or overreacting to noise.
Learn how brands can structure creator revenue-share and equity deals without tripping SEC unregistered securities rules.
Learn how to design creator revenue-share and equity deals that reward performance without triggering SEC unregistered securities exposure.
A platform-algorithm-change indemnification clause protects brands and creators when TikTok or Instagram tank organic reach mid-campaign.
The FTC’s livestream disclosure guidance collides with TikTok Shop’s countdown timers, forcing brands to rethink urgency-driven sales tactics.