Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Negotiating a termination for cause clause with a SaaS vendor is crucial in protecting your business from risk and unexpected…
Measuring the impact of brand awareness on lead generation helps marketers prove value, optimize campaigns, and fuel sustainable growth. However,…
Understanding how to comply with data transfer regulations between the EU and US is critical for global organizations handling personal…
Looking to accelerate the growth of your local service business? Building a marketing plan for a local service business is…
Drafting a solid limitation of liability clause for a SaaS product is critical to managing legal risks and aligning user…
To thrive in today’s hyper-competitive landscape, brands must learn how to develop a customer-obsessed marketing mindset. Customer obsession is more…
A well-constructed website terms of service for SaaS companies helps protect your business, define user responsibilities, and build trust. Understanding…
Planning a successful market entry is essential for any new product. Learning how to create a go-to-market plan for a…
Understanding how to negotiate an indemnification clause in an event sponsorship agreement is essential for both sponsors and event organizers…
Building a vibrant brand community can transform customer engagement, yet unlocking the true business impact of brand community requires a…