Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The Children’s Online Privacy Protection Act (COPPA) sets strict rules on how brands collect and use data from children under…
Implementing a strategic approach to onboarding a new influencer partner can transform your brand’s digital presence. This step-by-step guide to…
Structuring performance bonuses based on “sales lift” studies is a proven way to motivate teams and boost business growth. By…
Accurately measuring the impact of influencer marketing is vital for brands in 2025, and using UTM parameters for influencer campaigns…
Ensuring your influencer contracts are enforceable in different US states is crucial for protecting your brand, your investment, and your…
In 2025, leveraging influencer marketing content isn’t just a marketing strategy—it’s a powerful tool to equip your team with relatable,…
As influencer partnerships evolve, financial executives increasingly debate how to account for these investments. This CFO’s guide to capitalizing influencer…
Vanity metrics can mislead organizations into celebrating the wrong numbers, ultimately hindering true growth and decision-making. This article explores what…
Adopting a “Relationship-First” approach in today’s fast-paced digital world can transform the way you connect both personally and professionally. Focusing…
Running a holdout test to prove the incremental lift of an influencer campaign is vital for marketers aiming to justify…