Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The rise of the “fin-fluencer,” or financial influencer, is transforming how financial brands connect with audiences and market their services.…
Influencer marketing for event promotion has emerged as a powerhouse strategy to spark engagement and boost attendance. As digital word-of-mouth…
Event organizers are increasingly turning to influencer marketing for successful event promotion and attendance. As social landscapes evolve in 2025,…
Multi-touch attribution models for influencer marketing have become essential in 2025, allowing marketers to understand the true impact of influencer…
Mastering music licensing for influencer content on TikTok and Reels is crucial for growing safely and professionally in 2025. As…
In a world where cookies are fading out, brands must rethink how they collect valuable customer insights. Learning how to…
The ethics of gifting can be complex, especially when legal, business, or professional relationships are at stake. Understanding when a…
Are you ready to attract more brand deals and collaborations? Creating an influencer media kit for your own brand is…
Influencer marketing for app installs and user acquisition is a proven strategy to drive targeted downloads and boost your mobile…
The rise of AI-powered music in creator content is revolutionizing how influencers, marketers, and brands integrate soundtracks into digital projects.…