Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The primary keyword for this article is measuring the direct response vs. brand building impact of a campaign. Brands and…
Automatic renewal laws for subscription-based creator services are stricter than ever in 2025, making legal compliance crucial for success. Non-compliance…
Building a feedback loop between your influencers and your R&D team empowers your brand to tap into real-world insights and…
Drafting a Governing Law and Jurisdiction Clause for international agreements is crucial for managing cross-border risks and disputes effectively. By…
Learning how to use influencers to announce a price change or new subscription tier can turn a sensitive update into…
If you’re planning to announce a price change or introduce a new subscription tier, leveraging influencers can maximize reach and…
Understanding how to disclose affiliate links across all digital properties is essential for maintaining transparency and legal compliance. Whether you…
A well-crafted code of conduct is crucial for building trust and transparency within your brand’s creator community. When you create…
Understanding how to structure a content buyout for use in perpetuity can help businesses secure lasting rights to valuable materials…
Understanding the customer sentiment impact of a campaign is essential for modern marketers aiming to drive meaningful engagement and optimize…