Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Global retailers face rising pressure to prove product origin, safety, and sustainability across complex supply chains. Digital Product Passport compliance…
In 2025, shopping is no longer only a human-to-brand interaction. Increasingly, consumers delegate product discovery, comparison, and purchase to software…
Developing a marketing strategy for high-growth startups in saturated markets requires sharper choices, not louder tactics. When every competitor claims…
In 2025, saturated categories reward startups that out-learn and out-execute incumbents, not those that shout the loudest. Developing A Marketing…
Brands across Europe now deploy autonomous chatbots, virtual influencers, and AI sales agents that act without real-time human oversight. That…
Building an agile marketing workflow is now a core capability for teams navigating constant algorithm updates, privacy shifts, and feature…
Global creator businesses move money across borders at high velocity, but U.S. sanctions rules can turn a routine payout into…
Scaling Personalized Marketing Outreach Without Sacrificing Data Security is no longer a niche concern in 2025; it is a core…
In 2025, brands face tougher scrutiny when making carbon neutral marketing claims. Regulators, platforms, investors, and customers now expect evidence,…
Building a Marketing Center of Excellence within a global organization is one of the fastest ways to align brand, demand,…