Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical audit framework for brands running youth-adjacent creator campaigns as UK and Australia enforcement tightens.
A practical guide to building a data minimization addendum that shields brands from state privacy sweeps targeting creator affiliate platforms.
A practical framework for reconciling UK, Australian, and EU age-verification rules so one global creator campaign doesn’t trigger three sets of penalties.
A quarterly budget sequencing model for splitting spend across GEO, paid amplification, and nano-creator seeding, with reallocation triggers built in.
A board-ready framework for choosing between micro-creator affiliate programs and retained macro sponsorships based on risk, ROI, and payback speed.
When amplified spend rivals flat sponsorship fees, zero-based budgeting forces every creator dollar to earn its place.
A practical sequencing model for mid-market brands splitting flat budgets across GEO, paid amplification, and nano-creator seeding.
A practical 2026 budget framework for splitting spend between always-on micro-creator programs and seasonal campaign bursts.
A practical AI-assisted health claims checklist helps wellness brands catch FTC and FDA risk before enforcement, not after.
FTC deceptive-pricing rules apply to creator discount codes that auto-renew—here’s how brands avoid fines and protect creator partnerships.