Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learning how to negotiate a brand ambassador agreement that is scalable and sustainable is crucial for building long-term marketing partnerships…
Measuring the ROI of a brand ambassadorship and advocacy program is essential for marketers seeking to justify investments and scale…
Staying compliant with green marketing and environmental advertising and claim guidelines is essential for building consumer trust and ensuring legal…
Wondering how to build a marketing plan that is both creative, data-driven, and accountable in 2025? Maximizing impact requires balancing…
Crafting a clear and effective privacy policy for your B2B SaaS product is essential for building client trust and meeting…
Building a customer-centric culture that permeates your entire company is critical for sustainable growth in 2025. Organizations that prioritize their…
Understanding the ever-changing landscape of financial services advertising and marketing compliance is crucial for fintech startups seeking growth in 2025.…
Creating a marketing strategy for a B2B technology company that sells to developers requires a distinct approach. Developers are discerning,…
Negotiating a co-marketing agreement that clearly defines roles and responsibilities is essential to ensure collaborative campaigns yield measurable results. Without…
To drive high-value growth, businesses are aligning sales and marketing through account-based marketing (ABM). Measuring the success of an account-based…