Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
To succeed in today’s hyper-competitive world, you need a marketing plan that is data-driven, customer-centric, and human. Combining analytics with…
Creating a clear and effective social media policy for your customer-facing employees has never been more crucial. With the digital…
Developing a Customer-Led Growth (CLG) flywheel is a proven strategy to drive sustainable business success in 2025. This approach harnesses…
Ensuring children’s product safety is paramount for toy brands navigating today’s highly regulated market. Understanding children’s product safety and advertising…
Expanding your brick-and-mortar business online opens new revenue streams and access to broader audiences, but success requires a sound marketing…
When you need high-quality visuals for your business, knowing how to negotiate a content licensing agreement with a stock media…
A robust framework for measuring the success of a channel partner and reseller program empowers businesses to scale, adapt, and…
Ensuring compliance with data sovereignty and localization laws when using cloud services has become a crucial challenge for businesses in…
Building a marketing team that is both diverse, equitable, and inclusive unlocks fresh perspectives and drives innovation. In 2025, organizations…
Creating a clear and effective employee advocacy and social media program policy is essential for organizations seeking to leverage their…