Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Ad-ops content volume keeps climbing while headcount stalls — here’s how brands should plan budgets, tools, and org design around the gap.
A practical framework for justifying standalone GEO budget lines to the board, with metrics, risk framing, and forecasting boards actually approve.
Unused creative isn’t a production failure — it’s a forecasting failure. Here’s a framework to plan content volume against real approval capacity.
A practical framework for assigning GEO budget ownership across marketing, SEO, and emerging AI-visibility teams before turf wars stall spend.
A practical framework for splitting first-time social commerce budgets across nano, micro, and macro creators without overspending.
A practical framework for splitting first-time social commerce budgets across nano, micro, and macro creators without overspending.
A quarterly framework for splitting ad-ops budgets between unified platforms like XR ONE and best-of-breed point tools, without the vendor lock-in regret.
A step-by-step framework for building a CFO-ready business case to shift budget from macro sponsorships to sub-20K creator commissions.
A practical sequencing framework for allocating 2026 budgets across micro-creator affiliates, GEO, and shoppable retail media.
Vermont’s cure right demands a formal pre-cure notification protocol—here’s how brands build one before the 60-day clock starts.