Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical roadmap for reconciling the EU DSA addictive-design ruling with US state social media laws before youth-adjacent campaigns launch.
How brand legal teams should draft AI agent media-buying indemnification clauses to transfer liability before granting autonomous bidding authority.
When platform AI labels and FTC disclosure rules clash on one post, brands carry the legal risk. Here’s how to reconcile both.
A CFO-ready payback-window model turns creator spend into board-grade math with 60-to-120-day attribution standards that hold up under scrutiny.
A quarterly model for sequencing 2027 budget planning around the amplification-sponsorship crossover point, built for CMOs who report to skeptical CFOs.
An AI governance charter sets exact human override thresholds before autonomous tools touch live budgets—here’s how to build one.
The EU’s €3 flat parcel duty ends low-value import exemptions, forcing brands to rebuild cross-border creator gifting budgets and customs workflows.
TikTok’s Real IP Verification now covers 500+ brands. Here’s a compliance onboarding checklist for merchants still exposed to enforcement risk.
Affiliate commerce is outpacing flat fees in creator deals. Here’s how brands should restructure 2027 budgets around trackable pay.
Health, finance, and wellness brands must pre-clear creator claims against FTC substantiation standards before GEO optimization amplifies legal exposure.