Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
GEO optimization amplifies claims fast. If they’re not FTC-substantiated first, you’re scaling legal exposure, not sales.
A drafting guide for a state-vs-federal AI disclosure reconciliation clause that stops platform labels from creating FTC exposure.
The EU DSA ruling on Meta exposes brand algorithm dependency risk—here’s a practical audit playbook for reach, revenue, and compliance.
Generative engine marketing needs its own budget line, not a shared row with SEO — here’s how to model, defend, and report it.
The EU’s finding against Instagram’s recommender system exposes brands to reach volatility risk. Here’s the audit to run now.
How Google’s “How This Ad Was Made” panel changes disclosure, and what brands must do now to stay compliant in AI-assisted search campaigns.
A quarterly board report template that turns creator metrics into audit-committee-ready risk and ROI disclosures.
A human-override threshold policy keeps AI agents accountable when they buy media for creator campaigns, before a bad bid becomes a bad quarter.
A month-by-month plan for moving creator contracts from flat fees to hybrid performance pay without losing your best talent.
A practical sequencing plan for shifting creator budgets from campaign bursts to always-on lines without losing CFO trust.