Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Undisclosed AI scriptwriting can trigger the FTC material connection standard. Here’s how brands should audit and fix disclosure gaps.
A practical RACI matrix for AI media-buying governance, clarifying who approves spend when autonomous agents pick creative formats.
A zero-based budgeting framework for shifting flat-fee sponsorship dollars into commission-based creator pay, without blowing up the calendar.
A working AI voice clone contract clause template that satisfies state right-of-publicity laws for localized creator dubbing at scale.
A clear decision-rights framework stops creator programs from stalling in legal review or losing money to finance surprises.
A practical CFO-ready framework for proving creator economy ROI with CPA and sales-lift data instead of vanity reach metrics.
Autonomous media-buying tools can torch budgets in seconds. Here’s how legal teams should draft indemnification clauses before that happens.
The EU’s addictive-design crackdown targets autoplay and infinite scroll—here’s how US brands can audit paid social exposure before regulators do it for them.
A phased, three-year roadmap for shifting creator pay from flat fees to commission without losing top talent or tanking output.
A practical, quarter-by-quarter roadmap for shifting creator pay from flat fees to commission without losing your best talent.