Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Auto-renewing subscriptions sold via “limited-time” creator discount codes are a top FTC deceptive-pricing target. Here’s how brands stay compliant.
Age-verification laws in the UK, Australia, and EU now clash by design. Here’s how to structure one campaign that survives all three.
A TikTok Shop live selling compliance framework that catches unsubstantiated claims in real time, before the FTC does.
A state-by-state breakdown of influencer gifting tax rules as the IRS tightens 1099 enforcement on in-kind compensation.
Clipping networks can spread creator content you never contracted for. Here’s how to draft morality clauses that actually cover that risk.
Branded chatbots that recommend products need the same FTC substantiation as human reviewers — here’s how to build a defensible compliance program.
TikTok and Instagram now algorithmically remix sponsored content post-publication—here’s how legal teams should rewrite creator contracts to manage AI remix rights.
A practical sequencing guide for CMOs moving from scattered AI tools to a fully integrated, agentic marketing organization.
Sub-20K creators are approaching half of US influencer spend. Here’s the data and how brands should rebuild budgets around it.
A practical decision framework for choosing between an in-house micro-creator program and an agency-managed affiliate network.