Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to measure the impact of influencer marketing on a company’s stock price is essential for shareholders, marketers, and…
As “predictive AI” rapidly evolves, its use to forecast a creator’s personal life events invites critical ethical questions. Such forecasts…
Launching a new tech standard requires more than stellar engineering—it demands strategic advocacy. Structuring an influencer campaign to drive adoption…
Building a creator-led product development and R&D process is essential for brands seeking to innovate and connect with today’s highly…
If you’re a creative professional or work with creators, understanding the difference between a “work made for hire” and “licensing”…
Understanding works made for hire vs. licensing in creator contracts is critical for artists, freelancers, and content creators safeguarding their…
Building an influencer program that drives customer lifetime value (CLV) is essential for brands seeking sustainable growth. By leveraging the…
The legal implications of AI-generated content that mimics a specific creator’s style are becoming increasingly important in 2025. As businesses…
How to Structure a Campaign That Drives Both Online Sales and In-Store Redemptions is a crucial question for retailers in…
The Influencer Marketing Maturity Model provides a vital framework for brands to evaluate and advance their influencer initiatives in 2025.…