Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
An indemnification clause is a contract provision that can protect or expose your business to significant risks during high-profile, high-risk…
Understanding how to measure the impact of influencer marketing on employee morale and retention is crucial for forward-thinking organizations. As…
Emotional AI is revolutionizing the way organizations gauge audience reactions to content, providing granular insights previously unimaginable. As this technology…
To maximize sign-up rates for your next product launch, it’s vital to know how to structure an influencer campaign to…
Building a Center of Excellence around a single platform like TikTok or YouTube positions your organization to harness focused expertise,…
Securities law when influencers promote investment opportunities is a crucial topic in today’s digital economy. With social media personalities reaching…
Building an influencer program that supports international expansion is a strategic move for brands aiming to grow beyond national borders…
The legal implications of brands using “AI influencers” trained on public data are rapidly evolving in 2025, prompting marketers, creatives,…
Want to know how to structure a campaign that drives pre-orders for an unreleased product? Capturing early demand can make…
Building buzz and securing early sales for your latest innovation begins with learning how to structure a campaign that drives…