Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The FTC’s AI bias scrutiny is intensifying. Here’s how brand legal teams should audit creator matching, content moderation, and audience targeting systems before the next enforcement cycle.
Learn how to architect EMV tier programs that break past the $7 ceiling and reach $10+ returns using portfolio rebalancing and rights-first brief design.
A tiered nano-to-macro creator roster strategy for tourism brands—with rate benchmarks, attribution standards, and performance bonus structures that maximize reach and niche relevance.
How brand finance and strategy teams should set investment thresholds, production benchmarks, and attribution windows for scripted short-form series integration.
Creator-integrated video delivers 4x the view-through rate of pre-roll. Here’s how to calculate incremental value and build a finance-ready budget case.
How brands working with studio-scale creators distributing across 10–13 languages should structure rights agreements, quality control checkpoints, and regional attribution standards.
Cannes 2026 is forcing CMOs to define which campaign decisions must stay human-controlled as AI scales asset generation, testing, and distribution at unprecedented speed.
Learn how DMOs can turn $20–$100 nano creator partnerships into coordinated content burst programs that deliver geographic coverage, niche depth, and measurable visit attribution.
Learn how procurement teams can use engagement-per-dollar and sales attribution data to determine when micro-influencer rates between $100–$5,000 deliver superior ROI.
Learn how the creator co-designer model generates 17% incremental funnel lift by involving creators in product development, brief creation, and go-to-market planning.