Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Calculating the “Share of Voice” against competitors is crucial for marketers aiming to understand their brand’s presence in a crowded…
Understanding the FTC’s endorsement guides is essential for businesses and influencers navigating today’s regulatory landscape. Disclosing “material connections” clearly is…
Endorsement Guides: Disclosing “Material Connections” Clearly is essential for brands, influencers, and marketers who engage in social promotions. Transparent disclosures…
Building a Diversity, Equity, and Inclusion (DEI) creator charter empowers organizations to foster authenticity, respect, and opportunity in today’s digital…
Understanding the legal distinctions between a contest, sweepstakes, and lottery is crucial for anyone hoping to launch a promotional campaign…
Tiered compensation models are revolutionizing how organizations reward and motivate content creators. By introducing performance-based incentives, companies can gamify creator…
Understanding GDPR and CCPA is essential for influencers in 2025, as these regulations define how personal data should be handled…
Launching a successful influencer campaign relies on efficient product distribution. Setting up a “product seeding” warehouse workflow ensures brands deliver…
In 2025, retaining complete control over your creative assets is critical for protecting your business. A “Work Made For Hire”…
Developing a “Brand Ambassador” handbook for consistent messaging is essential for brands aiming to maintain a unified voice across every…