Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A step-by-step sequencing guide for CMOs moving from AI pilots to enterprise-wide agentic workflows—covering data readiness, team restructuring, vendor vetting, and governance.
AI-powered brand citation tactics are quietly infiltrating Reddit. Here’s how brand strategists can protect community trust, manage compliance risk, and build a defensible Reddit presence.
Learn how to structure creator campaign attribution inside Google Marketing Platform to capture the 76% ROAS lift tied to complementary platform product integration.
Learn how to build a single creator production brief that generates assets deployable across CTV households and social algorithm feeds for maximum cross-platform ROI.
Reddit’s AI crackdown is forcing brands to rebuild UGC programs from the ground up. Here’s how to redesign content seeding, incentives, and quality signals that survive platform detection.
Europe’s ultra-fast fashion crackdown is rewriting creator commerce rules. Here’s how legacy retail and DTC brands can turn ESG compliance into a competitive positioning advantage.
The FTC’s July 2026 AI deceptive practice notice creates federal Section 5 exposure for brands running AI-driven social commerce. Here’s how legal teams must respond.
How brands can operationalize direct creator partnerships after Cannes Lions—covering sourcing infrastructure, contract design, relationship management, and the in-house competency gaps to close.
Cannes exposed the agency bypass trend. Here’s how CMOs must redesign AOR structures, contracts, and internal creator relationship capabilities before the model breaks entirely.
Forward-looking brands are stacking organic UGC, whitelisted paid social, short-form drama, and AI media buying into one coordinated distribution architecture that scales reach without sacrificing ROI